Key Results:
Skyrocketed social audience by 4066.66% and supercharged revenue by an astonishing 3,811%
Position Held:
Head of Social Media
Key Responsibilities
Masterminded the development of a forward-thinking social media marketing plan, taking the lead on campaigns and utilizing all channels to their fullest potential.
Assembled, guided, and nurtured a high-performing team of experts to drive success.
Collaborated with cross-functional teams at Koinly to conceive and execute innovative strategies and plans.
Assembled, guided, and nurtured a high-performing team of experts to drive success.
Managed employee training for all new recruits and offered continuous advice, guidance and mentorship on duties and best practices.
Rigorously tracked, analyzed, and reported on marketing efforts, ensuring optimal ROI and consistently exceeding goals.
KPIs & Goals
Goals
During my tenure at Koinly, the main aim of the game was growth.
The goal of growth was to grow the social media account sizes and to create an engaging community and that's exactly what we did.
KPIs
The KPIs that we set out to acheive the above where:
Audience Size (Per Platform & Overall)
Engagment Rate
Impressions
Benchmark vs Competitors (Audience Size, Growth rate, Enagement rate & Post volume)
The Plan
Prioritize growth over sales.
Educate and entertain our audience to make crypto taxes simple to understand and become the thought leader in the space.
Increase the volume of posting per day accross the channels to increase visibility of our accounts.
Research the key influencers and organizatons in the crypto industry and begin interacting with their posts to expand our reach and potential new audience.
Explore new channels that may be beneficial.
The Results
An increase in total audience size of 4066.66% (~1,800 to over 65,000) across 6 channels
Added 3 new social channels - LinkedIn, Discord & Reddit
Skyrocketed revenue generated from social media by 3,811% (~$12,500 to ~$489,000).
Propelled the company to the top spot as the number one crypto tax calculator in terms of audience size and engagement.
A fully robust and thought out strategy that is still being implemented by the company to this day.
Viral Posts
This post was from a series I created called "Crypto Wars" which was used to increase engagement from our audience. In these posts, we would pit similar cryptocurrency projects head-to-head in a vote.
To become more ingrained in the crypto industry, we would regularly post a 'gm', or good morning, post to stay up to date with the crypto Twitter trends. We would often include a meme with these posts to create more engagement.
We would often use humour to increase engagement from our audience but we would also include the latest trends and news from the crypto space into our posts also.
